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India's fashion family saw Alia's Gucci saree and collectively called it a win

India, May 28 -- Alia Bhatt's recent appearance at Cannes in a Gucci saree wasn't just a red carpet moment - it was a cultural statement. As Indian designers watched the reinterpretation of a traditio... Read More


What do you do when your 11-year-old wants Rare Beauty? Nitya Birla answers!

India, May 28 -- It used to be tinted Maybelline Baby Lips and Elle 18 Color Pops, or an occasional Lip Smackers from a cousin in the States. But something has shifted. Today's preteen girls aren't ju... Read More


The SPF Generation: How millennials made sunscreen a personality trait

India, May 27 -- It started, as most millennial obsessions do, with fear. Not fear of mortality, but fear of premature ageing. We, the children of ozone holes and Olay commercials, grew up watching ou... Read More